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Coffee addicts going bonkers over wildly popular mobile ordering platform at Starbucks | Business Insider

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CPG Connect | Status: is encouraging members to get involved i... Read more
Posted in June
EVAN BAKKER

Starbucks' mobile order-ahead platform is branching out to new states. Mobile Order & Pay, Starbucks' order-ahead platform that was originally piloted in late 2014, is expanding to 21 more US states, meaning that the feature will be available in more than 4,000 Starbucks stores.

The feature is only available for iOS as of now, but the company plans to launch an Android version later this year. Starbucks introduced Mobile Order & Pay to the Pacific Northwest region in March, and the platform's continual expansion is an indicator that it's been a hit with consumers in the test markets.

http://www.businessinsider.com/starbucks-continues-massive-expansion-of-wildly-popular-mobile-ordering-platform-2015-6
 

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